Web Must-Haves: Your Ultimate Guide to Website Non-Negotiables

Having a website for your business is essential in today’s digital world. A website serves as a virtual storefront that showcases your products or services, and provides potential customers with an opportunity to learn more about your business. However, not all websites are created equal. There are certain elements that you should always include in your website to maximise enquiries and bookings. In this blog, we will discuss the non-negotiables for your website.


  1. Clear Navigation: A website with clear and easy-to-use navigation makes it easier for your visitors to find what they are looking for. It’s important to keep your navigation menu simple and consistent throughout your website. This will help your visitors to easily move from one page to another and find the information they need.

  2. Contact Information: Your website should include contact information such as phone number, email address, and physical address. This will make it easy for potential customers to contact you and ask questions about your products or services.

  3. Calls to Action: A call to action is a prompt that encourages your visitors to take a specific action. For example, “Sign up for our newsletter” or “Contact us today for a free consultation.” Calls to action can help to generate leads and increase conversions on your website.

  4. Testimonials: Including customer testimonials on your website is a great way to build trust and credibility with potential customers. Testimonials provide social proof that your products or services are of high quality and that other people have had positive experiences working with you.

  5. Mobile-Optimisation: With more and more people browsing the web on their mobile devices, it’s essential that your website is optimised for mobile. This means that your website should be responsive and easy to navigate on a small screen.

  6. Fast Loading Speed: A slow-loading website can be frustrating for visitors and can lead to a high bounce rate. To maximise enquiries and bookings, your website should load quickly. This can be achieved by optimising images, minimising the use of plugins, and using a reliable web hosting service.

  7. Search Engine Optimisation (SEO): SEO is the process of improving your website’s visibility in search engine results pages. By including relevant keywords in your website’s content, meta tags, and URLs, you can improve your website’s search engine ranking and attract more organic traffic.


Including these non-negotiables on your website can help to maximise enquiries and bookings. By creating a website with clear navigation, contact information, calls to action, testimonials, mobile-optimisation, fast loading speed, and SEO, you can create a positive user experience that encourages visitors to become customers.

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